Maybe It's Time to "Occupy Radio"
I honestly wish I knew the thought process that goes on in the minds of radio executives. I really wonder how they can delude themselves into thinking that doing away with the things that make radio successful as a medium will actually help the industry. They must either be completely ignorant of how the medium they choose to be a part of operates, or they must be so driven by the all-out desire to balance the books that it completely supersedes any pangs of guilt or conscience about what they are doing to the public.
So it is that more heads rolled yesterday in radio stations across the country, part of yet another attempt by debt-riddled radio corporations to stave off bankruptcy. In other industries, people get laid off and the supposed "99%" march in the streets that this is done just to pad profits and burnish CEO bonuses. In radio, people get laid off because the station owners have massive billion-dollar debt payments they have no chance of making, and they are trying to buy time or just kick the can further down the road. And people get upset and howl in outrage, but ultimately they either settle into listening to their new devalued, less local options, or they stop listening to terrestrial radio and switch to satellite, Pandora, or their iPods.
Clear Channel laid off nearly 200 people yesterday, and while those numbers aren't overly staggering (especially when compared to the hundreds more they let go on President Obama's inauguration day), it was the fact that these people were all on-air personnel or worked in programming. These were the people who make your station "your station", as in the station that serves YOUR community, that chose the music YOUR community wanted to hear, that talked about the things YOUR community cares about. All of that, gone. Replaced by a model that Clear Channel actually says is "more local" and uses "assets other stations don't have"... and they say that with a straight face.
If by "other assets", they are referring to the Elvis Durans, Ryan Seacrests, and syndicated right-wing talkers of the world, yes, Clear Channel, by virtue of their ownership of Premiere Radio Networks, has those. But the competition has assets that Clear Channel doesn't have... LOCAL PERSONALITIES. Not that many of them are live anymore at the other radio stations, mostly because those companies have had to slash to the bone in order to keep their ad rates competitive with CC. It is truly rare now to call a radio station with a request and have anyone actually in the studio to answer the phone. And in the case of local talk, that is the one real chance a community has to talk about important issues. The letters page (at least in the case of the Sub-Standard, errrr, Post-Standard) is a rotation of the same 10 letter-writers, mostly with extremist views, and does not really contribute much to the discourse. What's the filter on local talk radio? The call screener, and if you sound good enough to get on the air and have something to contribute, odds are you're going to get through. But when your only option now is to wait in the queue with the hundreds of other people calling national talk shows, odds are you won't get through.
And what about the human cost of such layoffs? Well, it's all across the spectrum. In the case of the Clear Channel cuts, 3 former colleagues I consider to be both colleagues and friends were needlessly sent packing. They didn't do anything to deserve this... the one on-air person (whom I have referred to in the past on this blog as "Local Talk Host") had good ratings. But now in addition to being lines on a balance sheet, they don't fit within the new CC model of doing things, which is: Fewer local talk shows, no live middays on music stations, and the most unpardonable sin of all: No live evenings on music stations. I used to work the night shift. That is when you connect with your younger audience... time was (and it wasn't that long ago) young people listened to the radio at night, while doing homework, or while out and about with friends. I certainly did when I was young, and I loved the opportunity to interact with people on my night shift. Many night jocks made interaction their thing and were very successful at it... reminding us that it's the connection with the audience that matters in radio and keeps people listening. Even if you don't call in yourself, the fact that you hear others doing it makes you feel like the DJs are talking to YOU.
Speaking of nights and human costs... Cumulus laid off Jim Ladd. Jim freaking Ladd! Los Angeles rock radio royalty, the man who kept the original spirit of free-form FM rock radio alive for so many years after consultants and corporate edicts banished it from the airwaves. Ladd is the guy Tom Petty sings about in "The Last DJ"... "Who plays what he wants to play and says what he wants to say." Now, nobody plays songs especially for you on KLOS in Los Angeles at night, and if there isn't going to be anyone there in Los Angeles, what are the odds that anyone's going to be there in Columbus, Georgia or Peoria, Illinois? Also let go from Cumulus Los Angeles, Howard Hoffman... another true original of music radio, the guy behind the infamous "Nine" tape, a terrific DJ in his own right in the late 70s on WPIX-FM and WABC in New York. These are legends, getting flushed down the drain so that these executives can make their lenders happy... for another 5 minutes.
See, the problem is these moves only save the day temporarily. Lew Dickey at Cumulus, after seeing companies going belly-up for overmerging in recent years, actually thought that one more merger would prop up stock prices! How STUPID do you have to be to believe that would honestly happen? So to get his sweetheart deal, the banks told him to make $50 million in "savings" from the new combined Cumulus-Citadel. Where do you think those "savings" come from? Uh huh, on-air talent's salaries. So they are only beginning to slash and burn, and I know people who work for those newly acquired stations, and I fear their heads will roll soon as well. And Clear Channel? They can cut all they want... and some fear that CC's "Final Solution" is to wipe out everyone who is local, and ultimately run their 850 stations (more than that if you count the "Aloha Trust" stations that they still operate) with a minimal number of nationally syndicated personalities, all from one master control in Cincinnati. But in the end, they STILL will not make those multi-billion dollar debt payments, because they will NEVER generate enough profit to pull it off. And then what happens? Bankruptcy? Liquidation? Heritage stations' transmitters getting shut off, possibly never to be turned back on?
You just have to feel now that radio doesn't listen to us anymore. We listen to radio, but it doesn't listen to us, the public, whom the FCC mandates they are supposed to serve. The last time Clear Channel slashed positions, I wrote a terse demand on Twitter, asking that for the good of the radio industry and the public it serves, that CC declare bankruptcy NOW. At least maybe now, they could get decent asking prices for their stations and not be pressed into bargain basement, everything-must-go mode that would send prospective radio investors (assuming there are any out there) fleeing like mice. But with Bob Pittman at the helm (and boy, is the reputation of the man who gave us MTV getting flushed down the crapper for this), apparently the mood at CC (and indeed at Cumulus) is to go down with the ship. Meanwhile, we are silenced. We the people are silenced. All in the name of... well, I can't even call it corporate greed anymore, maybe that's what it was in the late 90s when the buying spree happened, but now it's just corporate egos refusing to give up when there is every indication that they should for the greater good.
Does this rhetoric sound familiar? It should. It's exactly what you hear from Occupy Wall Street. But while they go after their choice targets, they ignore radio. Why? Probably because radio is part of that "evil corporate media" that they hate so much, and why should they feel sorry for people losing their jobs there? But if they want the media to change its ways, they have to demand it, and they have to do so first and foremost by demanding that these large corporate radio owners give the public their airwaves back. After all, according to the FCC and many Supreme Court decisions, the airwaves BELONG TO THE PUBLIC.
So, I issue the following challenge to the Occupy movement: If you really stand for the common American and for giving voice to the "silent majority", MARCH ON CLEAR CHANNEL AND CUMULUS. I realize that might be difficult to do in a lot of cities, because in many cases, the radio giants have retreated to nice, suburban office parks, but I also know that there are some cities (such as Syracuse) where a march would not require going very far. And Occupy San Antonio should be marching on Clear Channel corporate headquarters REGARDLESS of how far away it is. I would advocate the same of Occupy Atlanta and Cumulus, but unfortunately, the mayor of Atlanta shut that protest down. Still, this is something that needs to happen. Bring the nation's attention to the fact that they are being silenced.
Do that, and I might actually support you... regardless of how disorganized and way too far to the Left you appear to be. I will even delete my iHeartRadio app, even though it means I can't listen to many of my favorite radio stations anymore.
So it is that more heads rolled yesterday in radio stations across the country, part of yet another attempt by debt-riddled radio corporations to stave off bankruptcy. In other industries, people get laid off and the supposed "99%" march in the streets that this is done just to pad profits and burnish CEO bonuses. In radio, people get laid off because the station owners have massive billion-dollar debt payments they have no chance of making, and they are trying to buy time or just kick the can further down the road. And people get upset and howl in outrage, but ultimately they either settle into listening to their new devalued, less local options, or they stop listening to terrestrial radio and switch to satellite, Pandora, or their iPods.
Clear Channel laid off nearly 200 people yesterday, and while those numbers aren't overly staggering (especially when compared to the hundreds more they let go on President Obama's inauguration day), it was the fact that these people were all on-air personnel or worked in programming. These were the people who make your station "your station", as in the station that serves YOUR community, that chose the music YOUR community wanted to hear, that talked about the things YOUR community cares about. All of that, gone. Replaced by a model that Clear Channel actually says is "more local" and uses "assets other stations don't have"... and they say that with a straight face.
If by "other assets", they are referring to the Elvis Durans, Ryan Seacrests, and syndicated right-wing talkers of the world, yes, Clear Channel, by virtue of their ownership of Premiere Radio Networks, has those. But the competition has assets that Clear Channel doesn't have... LOCAL PERSONALITIES. Not that many of them are live anymore at the other radio stations, mostly because those companies have had to slash to the bone in order to keep their ad rates competitive with CC. It is truly rare now to call a radio station with a request and have anyone actually in the studio to answer the phone. And in the case of local talk, that is the one real chance a community has to talk about important issues. The letters page (at least in the case of the Sub-Standard, errrr, Post-Standard) is a rotation of the same 10 letter-writers, mostly with extremist views, and does not really contribute much to the discourse. What's the filter on local talk radio? The call screener, and if you sound good enough to get on the air and have something to contribute, odds are you're going to get through. But when your only option now is to wait in the queue with the hundreds of other people calling national talk shows, odds are you won't get through.
And what about the human cost of such layoffs? Well, it's all across the spectrum. In the case of the Clear Channel cuts, 3 former colleagues I consider to be both colleagues and friends were needlessly sent packing. They didn't do anything to deserve this... the one on-air person (whom I have referred to in the past on this blog as "Local Talk Host") had good ratings. But now in addition to being lines on a balance sheet, they don't fit within the new CC model of doing things, which is: Fewer local talk shows, no live middays on music stations, and the most unpardonable sin of all: No live evenings on music stations. I used to work the night shift. That is when you connect with your younger audience... time was (and it wasn't that long ago) young people listened to the radio at night, while doing homework, or while out and about with friends. I certainly did when I was young, and I loved the opportunity to interact with people on my night shift. Many night jocks made interaction their thing and were very successful at it... reminding us that it's the connection with the audience that matters in radio and keeps people listening. Even if you don't call in yourself, the fact that you hear others doing it makes you feel like the DJs are talking to YOU.
Speaking of nights and human costs... Cumulus laid off Jim Ladd. Jim freaking Ladd! Los Angeles rock radio royalty, the man who kept the original spirit of free-form FM rock radio alive for so many years after consultants and corporate edicts banished it from the airwaves. Ladd is the guy Tom Petty sings about in "The Last DJ"... "Who plays what he wants to play and says what he wants to say." Now, nobody plays songs especially for you on KLOS in Los Angeles at night, and if there isn't going to be anyone there in Los Angeles, what are the odds that anyone's going to be there in Columbus, Georgia or Peoria, Illinois? Also let go from Cumulus Los Angeles, Howard Hoffman... another true original of music radio, the guy behind the infamous "Nine" tape, a terrific DJ in his own right in the late 70s on WPIX-FM and WABC in New York. These are legends, getting flushed down the drain so that these executives can make their lenders happy... for another 5 minutes.
See, the problem is these moves only save the day temporarily. Lew Dickey at Cumulus, after seeing companies going belly-up for overmerging in recent years, actually thought that one more merger would prop up stock prices! How STUPID do you have to be to believe that would honestly happen? So to get his sweetheart deal, the banks told him to make $50 million in "savings" from the new combined Cumulus-Citadel. Where do you think those "savings" come from? Uh huh, on-air talent's salaries. So they are only beginning to slash and burn, and I know people who work for those newly acquired stations, and I fear their heads will roll soon as well. And Clear Channel? They can cut all they want... and some fear that CC's "Final Solution" is to wipe out everyone who is local, and ultimately run their 850 stations (more than that if you count the "Aloha Trust" stations that they still operate) with a minimal number of nationally syndicated personalities, all from one master control in Cincinnati. But in the end, they STILL will not make those multi-billion dollar debt payments, because they will NEVER generate enough profit to pull it off. And then what happens? Bankruptcy? Liquidation? Heritage stations' transmitters getting shut off, possibly never to be turned back on?
You just have to feel now that radio doesn't listen to us anymore. We listen to radio, but it doesn't listen to us, the public, whom the FCC mandates they are supposed to serve. The last time Clear Channel slashed positions, I wrote a terse demand on Twitter, asking that for the good of the radio industry and the public it serves, that CC declare bankruptcy NOW. At least maybe now, they could get decent asking prices for their stations and not be pressed into bargain basement, everything-must-go mode that would send prospective radio investors (assuming there are any out there) fleeing like mice. But with Bob Pittman at the helm (and boy, is the reputation of the man who gave us MTV getting flushed down the crapper for this), apparently the mood at CC (and indeed at Cumulus) is to go down with the ship. Meanwhile, we are silenced. We the people are silenced. All in the name of... well, I can't even call it corporate greed anymore, maybe that's what it was in the late 90s when the buying spree happened, but now it's just corporate egos refusing to give up when there is every indication that they should for the greater good.
Does this rhetoric sound familiar? It should. It's exactly what you hear from Occupy Wall Street. But while they go after their choice targets, they ignore radio. Why? Probably because radio is part of that "evil corporate media" that they hate so much, and why should they feel sorry for people losing their jobs there? But if they want the media to change its ways, they have to demand it, and they have to do so first and foremost by demanding that these large corporate radio owners give the public their airwaves back. After all, according to the FCC and many Supreme Court decisions, the airwaves BELONG TO THE PUBLIC.
So, I issue the following challenge to the Occupy movement: If you really stand for the common American and for giving voice to the "silent majority", MARCH ON CLEAR CHANNEL AND CUMULUS. I realize that might be difficult to do in a lot of cities, because in many cases, the radio giants have retreated to nice, suburban office parks, but I also know that there are some cities (such as Syracuse) where a march would not require going very far. And Occupy San Antonio should be marching on Clear Channel corporate headquarters REGARDLESS of how far away it is. I would advocate the same of Occupy Atlanta and Cumulus, but unfortunately, the mayor of Atlanta shut that protest down. Still, this is something that needs to happen. Bring the nation's attention to the fact that they are being silenced.
Do that, and I might actually support you... regardless of how disorganized and way too far to the Left you appear to be. I will even delete my iHeartRadio app, even though it means I can't listen to many of my favorite radio stations anymore.
